The 3 Best Personal Assistant Agencies UK Founders Prefer

Virtual and personal assistant agencies are becoming the go-to solution for professionals who want to lighten their workload without sacrificing productivity. If you’re searching for the best personal assistant agency UK businesses and executives trust, these services offer the flexibility and expertise needed to manage both work and personal responsibilities with ease. Whether it’s handling your schedule, planning travel, managing correspondence, or keeping your operations on track, personal assistants help you stay organised and focused on what truly matters.

Especially for founders, executives, and high-performing professionals, partnering with a personal assistant agency can make a real difference by saving time, reducing stress, and helping balance both business and personal priorities.

In the UK, several agencies have built strong reputations for the quality of their assistants and the personalised support they provide. Among the top contenders are HireHarbour, PA Gold, and Oriel Partners, each bringing their own strengths and style of support to the table.

This article takes a closer look at these three standout agencies, exploring what they offer, who they are best suited for, and what makes them leaders in the UK’s personal and executive assistant market.

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What Is a Personal Assistant?

Before moving on, however, let us first define what a personal assistant is. A personal assistant (PA) is a professional who provides dedicated support to an individual or team by managing administrative, organizational, and operational tasks. Their primary goal is to help executives, entrepreneurs, and professionals stay focused on strategic work by taking care of the day-to-day details that keep life and business running smoothly.

Personal assistants handle a wide range of responsibilities including calendar and inbox management, travel coordination, expense tracking, meeting preparation, and document organization. In many cases, they also provide personal support such as scheduling appointments, managing household tasks, and organizing events.

In today’s increasingly digital workplace, many personal assistants now work remotely as virtual personal assistants (VPAs). This allows businesses and individuals to access top-tier support without the cost and commitment of hiring an in-house employee. Whether in person or online, a personal assistant is a trusted partner who ensures their client’s time is spent efficiently and effectively.

Below, you will find the top three personal assistant agencies in the UK.

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The 3 Top Personal Assistant Agencies in the UK  

HireHarbour

Top Pick for Executive and Personal Support

HireHarbour is one of the fastest-growing personal and executive assistant agencies in the UK, providing tailored support to high-performing individuals and growing businesses. The company was founded by a team with backgrounds in finance and private equity, bringing a professional and detail-oriented approach to every client relationship.

HireHarbour offers both fractional and full-time support, giving clients the flexibility to choose the level of assistance that fits their workload. Their clients include investors, tech founders, consultants, bankers, best-selling authors, and entrepreneurs who need high-calibre executive assistance without the cost or complexity of hiring in-house.

HireHarbour Services

HireHarbour’s virtual executive assistants provide administrative, operational, and marketing support, as well as lifestyle management for busy professionals. Services include:

Business Support

• Calendar and inbox management

• Research and competitor analysis

• Data entry and data cleaning

• Team coordination

• Event planning and coordination

• Expense management

• Invoicing and payments

• Recruitment assistance

• Market expansion

• Vendor selection

• Publication and media scheduling

Marketing and Operations Support

• Content management

• Email campaigns

• Social media scheduling

• Campaign coordination

Personal Support

• Travel planning

• Health and wellness coordination

• Investment and household management

• Bill payments and budgeting

• Lifestyle scheduling and errands

HireHarbour’s assistants are AI-savvy and tech-forward, trained to use tools like ChatGPT, Notion, and Zapier to streamline workflows and boost productivity. Each assistant goes through a 120-hour training program followed by ongoing upskilling sessions.

Pros

• Highly personalised services tailored to client preferences

• Impressive roster of clients, including founders from McKinsey, Blackstone, and Morgan Stanley

• Continuous training ensures assistants stay updated with new tools and best practices

• Flexible fractional model that provides cost-effective, scalable support

Cons

• A relatively new company founded in 2023, but already gaining traction with top-tier professionals

PA Gold

Best for High-Profile Individuals and Lifestyle Management

PA Gold is a luxury personal assistant agency in the UK that focuses on supporting celebrities, entrepreneurs, and senior executives with both personal and professional tasks. Known for their discreet and polished service, PA Gold’s assistants often handle lifestyle management, event coordination, and property administration for high-net-worth clients.

PA Gold Services

• Household management

• Travel planning and logistics

• Diary and inbox management

• Event organisation and social planning

• Personal shopping and concierge services

• Household staff coordination

Their team recruits experienced assistants who have previously worked with VIPs, offering both remote and in-person placements across London and beyond.

Pros

• Premium, discreet service ideal for high-profile clients

• Expertise in lifestyle and household management

• Access to a pool of highly experienced assistants

Cons

• High cost compared to other agencies, reflecting its luxury positioning

• Services geared primarily toward private clients rather than startups or small businesses

Oriel Partners

Top Choice for Hybrid Executive and Private Support

Oriel Partners is a London-based agency offering high-quality personal and executive assistant placements. Their team specialises in matching clients with assistants who can support both professional and private life, making them an ideal choice for executives seeking balance between work and home.

Oriel Partners Services

• Executive PA and private PA placements

• Office management and administration

• Family and household support

• Event coordination and travel management

• Diary, expense, and project management

Oriel Partners stands out for its bespoke recruitment process, taking the time to understand each client’s personality, preferences, and lifestyle before making a match.

Pros

• Personalised matching process ensures long-term fit

• Hybrid support for both business and personal life

• Strong network of experienced assistants across industries

Cons

• More focused on traditional placements than virtual or fractional services

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